How to make the virtual event more productive: 7 ways Olga Blinkova | 04.06.2020
Edition ZDNet offers seven ways to make the virtual event more productive. The newspaper reminds that people are looking at “live” conferences: content, community, and the opportunity to tie
new connections. All of this can be offer people virtual.
Events lost guest stars in beautiful outfits, special effects and powerful sound systems, and large halls. No more first and second row, all the seats are the same. The demand for
events where you can convert leads into sales, is as great as before.
The first thing offered to ZDNet – to go beyond the script, not creating drama. The fact that some event was canceled, not a disaster, not the end of the world, you need to go through a chain
“denial-anger-depression-acceptance”, to reach “acceptance” and begin to prepare the virtual event.
Second, it is suggested not to save — headliners, famous people. Just as in the real world, they attract the audience in the virtual world. “Star” is likely to take for their
virtual appearance is less than real, something to go anywhere is not necessary. Very well, if the headliner will be fun and is prone to jokes, in our difficult time, everyone wants to lighten the mood. Even
if the rest of the event will fail, the audience at least will get a good mood.
Third, I suggest in ZDNet, more actively use the experience of television and videobloggers. Regular live event is theatre. But the virtual event is closer to the TV, movie and
video.
Also among the tips — less content, but more engagement. People find it difficult to sit still at screens, staring at a “talking head,” the attention of the audience should ideally constantly
to chain, as in a good movie. The performance lasting an hour and a half, which is read on a piece of paper, not what is needed for a virtual event, the picture is constantly changing, something
should always occur.
Still need to offer a “VIP-room”, the possibility of participation with any advanced options, something that will be better than all the rest. Although sometimes quite difficult to come up with that
can be “special” in a virtual event, people like to be special. Also it is important for ordinary guests, if in the course of the event they reported somewhat exclusive, some knowledge about
behind the scenes, “and now we’ll tell you what nobody knows, only tsssss”.
Also very important visitors: how to make so that all worked out how to connect the sound to turn on or turn off the camera how to write a message to another party, as to raise his hand as
to connect to a different session. This is an extremely important point! Participants don’t have to wrestle with, to act at random at random, to feel helpless. Virtual event needs
to be “helpers”, which are easy to find and ready to help.
After the event, just need to talk to the participants and carefully record what they liked, did not like, which caused irritation, where they were hindered, and that on the contrary
it was easy and enjoyable. It is a valuable experience that will enable the second time not to step on a rake.
Remote work
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