In 2017, Internet trade once again set a record, and revenue of DKK 115 billion was made online, which was an increase of no less than 14% compared to 2016. Everything indicates that 2018 will again set a record, and in a larger analysis made by FDIH earlier this year, 33% of respondents replied that they expected to trade more online in 2018 than in the past, while only 7% expected to spend fewer.
Besides that there are many who buy more and more different things online, the increase is also mainly due to the fact that there are several different types of customers who start shopping online. It’s been a long time since it was only the young and Hip who e-shopped, and now it’s more or less all types of people who want to make a good deal when shopping.
The” new ” customers are at risk
Those who have shopped online for many years and have made several purchases over the course of time have learned to distinguish dirt from cinnamon, but those who are more inexperienced and have not so often shopped are at risk of being cheated. Because with a turnover of more than 100 billion in Denmark alone, a lot of money is inherently spent online, and where there is money, someone is also trying to get to it dishonestly.
When is an offer for good?
There are especially around events like black friday, cyber monday and in the Christmas shopping that we are bombarded with offers, which can make it difficult to distinguish between the real ones and those that are a little too good. Like so much else in life, you get very far with your common sense, and if something seems too good to be true, it is unfortunately often because that is the way it is.
What to look for?
If you are unsure whether an offer is too good to be true, and you would like to dig a little into it, then here are five things you should look for or consider.
- Do you know the webshop? If you know it, you are usually well off
- Who is behind the webshop? Can you find the address and VAT number?
- Are they E-marked? The E-Mark is not a requirement for a trustworthy webshop, but a good sign
- What does google say? Search google on the name of the shop-the results often speak for themselves
- Does the shop have a Facebook page? It has most real shops-check out comments on the page
How to spot deals that are a little too good
In 2017, Internet trade once again set a record, and revenue of DKK 115 billion was made online, which was an increase of no less than 14% compared to 2016.…
Written d. 12 jun 2018 – No comments