To estimate the work very difficult. Saying “in someone else’s eye and see the speck in your – you will not notice the log” it works flawlessly. In the case of brand management this is especially dangerous, because the slightest mistakes can turn into PR nightmares, and even worse. Therefore, it is important to periodically monitor the situation and assess its system of brand management.
And logs in the eyes did not stop to see the big picture, we offer you to pay attention to several key criteria. They will help you to always keep on the right course.
- The language of the brand
It is not only important what you say in their posts and publications, but how you say it. Every brand should have its own unique linguistic style, which will distinguish it from competitors. Create it – and your customers get to know you in any situation. But if you already have your own specific manner of presentation of information, try not to lose it in the future.
- Plagiarism
Follow the uniqueness of its content. And not only at the time of publication, but after. In the end, your materials without your permission on other sites, deprive you of legitimate traffic. To help solve the problem of special services, they are able to detect even slight similarities in content.
- Optimization of articles
In 2017 every need text material to optimize for search engines. That is the trend, we have to go. Of course, you can ignore this point and work the old fashioned way, but the loss of traffic in this situation would be noticeable. It is necessary to you?
- The uniqueness of the images
Like a trifle, but still. Every published picture or photo must comply with the rules of copyright protection, and in addition – the image of your brand, which is important to increase its visibility.
- Update downloadable content
The ability to edit previously posted material should always be. In the end, you may need to change the standards of search engine optimization or to add new information to the old article. In this case, it is reasonable to apply the version control system. This is the kind of software that allows you to store multiple versions of the same document, if you need to download one of them, track when and who made the change in the text, and more.
