IDC: Russian smartphones market recovered from the impact of restrictive mercatoria Alexandrov | 12.11.2020
In the third quarter of the Russian market of smartphones have recovered from the effects of the restrictive measures relating to coronavirus, and returned to the supply volumes are comparable in the piece, and in money terms with
the same quarter of 2019.
According to IDC WW Mobile Phone Tracker, over the past three months in Russia was 9,429 million smartphones for a total of $2,191 billion (without VAT). The mobile phone market
totalled 11,381 million devices.
Market growth contributed to the results of operations of Samsung, which put on 3.9 million smartphones, a record company after 2013 and helped it to occupy two-fifths of the market. Huawei, including its
own brand of Honor, which provided a large part of sales in Russia, began to reduce their dynamics. On both brands – Huawei and Honor – had 15.9% of smartphones in natural terms, that
is significantly inferior to Xiaomi, increased its share to 22.6% in units. For the first time, Xiaomi managed to overtake Huawei and back into second place in the Russian market of smartphones.
Smartphone shipments increased by nearly 10% compared to shipments in the third quarter of 2019. Despite the fall of the ruble by about a quarter between the third quarter of 2019
year and the third quarter of 2020, the market in value terms showed a similar growth rate in dollars.
“The main demand is observed on the low-cost model and model of an average price segment, – says Olga Agapova, senior analyst, IDC Russia. In the smartphone market based on Android
decreased shipments worth over $ 250, and the supply of the cheapest smartphones. The main demand is for smartphones cost from 50 to 250 dollars – their share
made up 86% of the market of Android-smartphones in natural terms. For comparison, in the third quarter of last year, their share was three quarters.
Of smartphones average price category today are worthy characteristics, and various discount programs that followed the period of self-isolation, has led to the fact that the proposals of smartphones by price to
$ 250 (excluding VAT) has become more.”
Apple also supplies a lot of inexpensive models SE II.
In Russia there are more Chinese brands: for example, realme occupied 2.2 percent of the smartphone market and surpassed more established Oppo and vivo.
“Since the third quarter of compensates for the weak second quarter results, the Russian market of smartphones will either remain at the same level or higher in 2020, says Simon Baker
program Director of research IDC EMEA. As in many European countries, the smartphone market has proved resilient to the lockdown and other restrictions caused by a coronavirus”.
Despite the fact that after the lifting of restrictions consumers returned to shopping in stores, online sales are becoming more popular in small towns, where before they were not
common.
Pre-orders for all iPhone models 12 support 5G were many in Russia, however, 5G will not be a major factor in the coming quarters, as mobile networks will not be ready until the end of
next year. However, IDC expects the next few years 5G will become the standard for most Android devices upper price segment. Thus, the phone market will be
outstrip supply of services.
sales of smartphones in Russia, Smartphone
IDC
