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IMAX invests $50M with the intention of creating 25 immersive experiences Sent by the community

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June 6, 2022
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IMAX invests $50M with the intention of creating 25 immersive experiences Sent by the community
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IMAX Corporation e IMAX China Holding they have announced the completion of the first phase of a $50 million fund to help finance the creation of at least 25 experiences over the next three years.

One of the reasons why virtual reality has taken off as it has is due to the continuous investment from all over the world, and that is that this time the group IMAX and its partners, including Acer, Enlight Media, The Raine Group, Studio City, will use the funds to direct the productions with their fellow students and Hollywood filmmakers, who supplement their film projects with IMAX, as well as game publishers and other leading content developers.

IMAX continues to believe in innovation

The initiative will also help provide its upcoming centers IMAX VR the content with its new systems, including the 360-degree cinematic camera that it is currently developing in collaboration with Google for several of the projects.

“With virtual reality on the rise, this initiative is a key step in ensuring that more high-quality content makes its way to various VR platforms, including IMAX VR centers.” – Added the director of business development IMAX Robert D. Lister. “We are extremely pleased with the strong interest we received from such a prominent group of investors, and together, we look forward to helping bring the next generation of highly differentiated, highly immersive VR content experiences to audiences around the world.”

Virtual reality is gradually improving and making its way into the world, and we are totally convinced that in IMAX centers we will be able to see a ‘higher level’ of immersion. Everything is about to arrive, and we are impatient to see what awaits us.

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