In the third quarter significantly increased the sales of mobile telephonisation Alexandrov | 06.10.2020
According to “Avito”, at the end of the third quarter of 2020 platform, has sold 21% more mobile phones than in the same period last year and 16% more compared to the previous
Leaders demand of steel iPhone, Samsung and Xiaomi: on these brands accounted for 73% of all sales.
Sales growth of mobile phones is partly due to the fact that this year because of the pandemic, life flowed in online: it pushes the Russians to take care of the renewal.
Most notably, compared to the third quarter last year, sales grew in Krasnoyarsk, Izhevsk and Tyumen 40%, 38% and 29% respectively. Smallest increase in sales compared to last year
recorded in Moscow – only 9%, but compared to the second quarter of this year sales growth in the capital, the highest – 39%.
Mobile phones in the third quarter were acquired on average for 6500 rubles compared to the previous quarter, the median price of mobile phone has increased by 8% in comparison with last year – also at 8%.
Noticeable all expensive mobile phones from the manufacturer Acer – 67% and iPhone by 11%. More than any other brands of cheaper phones Highscreen, Microsoft and HTC: the average cost
models for each of the brands has dropped by 25%.
Most actively in Russia to buy iPhone. The share of these smartphones accounted for 44% of all mobile phone sales on “Avito”. In the third quarter iPhone bought 25% more active compared to III quarter
the previous year, and 17% more than in the II kV this year. Not the last role in the upsurge interest of buyers played the planned presentation of the new iPhone.
“This year the presentation of the iPhone 12 is scheduled for mid-October. Annual presentation of Apple products has traditionally fuels consumer interest and Avito begin to grow iPhone sales
the previous rulers. On the background of the presentation, users tend to update their gadgets. But, as a rule, new models of iPhone at the start of sales are of high price, they choose the
favor of more economical models of previous generations. The query “iPhone” holds at No. 3 in the search on Craigslist after the presentation of Apple in September and so far,” commented Pavel Komarov,
the head of macrocategory “consumer electronics” to “Avito”.
In III sq. iPhone sold on average for 10,000 rubles, which is more by 11% than last year and than in the previous quarter.
In second place in the ranking of sales for the quarter were Samsung brand. On sales of phones of this brand accounted for 17% of transactions. The gadgets of this brand are unchanged in price compared to last
and with the previous quarter, prices grew by 3% and amounted to an average of 6000 RUB Sales of Samsung handsets increased by 15% compared to the previous year and 16% compared to the second quarter
of the current year.
The share of Xiaomi accounted for 12% of all mobile phone sales on “Avito”. Phones brand cost an average of 6000 rubles is 9% more expensive than in the second quarter Relative to second quarter sales of Xiaomi phones
grew by 29%, and in comparison with the previous year – 49%.
The Huawei phones turned out to be in 4th place in the rankings – they accounted for 11% of all sales. In the third quarter they bought 57% more than in the same period last year, and 19% more than in the II quarter.
this year. Mobile phone users bought on average for 5600 RUB.
Nokia at the fifth spot, the brand phone you can buy on average for 1300 RUB Sales fell compared to the previous year by 7%, as compared to the second quarter of this year increased by 3%.
Next in descending order are Sony, Meizu, ASUS, Lenovo and ZTE. The share of each of these brands is much lower than the share of leaders and does not exceed 1-3%.
The most expensive on the Russian market are Vertu phones, which in the third quarter were sold on average for 15,000 rubles. The budget turned out to be the Siemens and Skylink, the price of which was less than
1000 RUB., but in terms of sales those and others are among the outsiders.