The photo sharing site Instagram has announced the launch of carousel video. A new tool has been tested and is available to all marketers.
By itself, the carousel is appeared in Instagram last spring – then the advertisers got the opportunity to create galleries of images and add links to their sites. Now advertisers can add five pieces of video content for up to one minute.
Testing tool started less than a month ago, and all companies can gain access to it, have given positive reviews.
The same tool is available to users of Facebook. The company argued that the revolving ads reduce the cost of converting from a third and work 20% more effective than advertising with one picture.
According to the materials: cossa.ru