After purchasing “Instagram” “Facebook” advertising features of the service are constantly growing. A few days ago the administration of the social network announced a new function which will be useful to brands.
In the advertisement will be added CTA buttons. The button will automatically pop up at the bottom of the picture if the user stayed on it for 4 seconds and clicked on the account name. Due to this ads CTR should increase.
CTA-buttons can also be added to the comments section to the announcement. If you have any additional information in the ad, for example, price or address, this information will automatically appear in the pop-up block.
Another change occurred in the ad video. If you disable the sound in the video will be redirect to the link in the video, the video continues playing at the top of the screen. If necessary, users can close the video, so as not to distract from the perception of the target page.
All of these features will be available before the end of October.