With this acquisition Intel intends to innovate and grow its immersive sports business model faster.
The sport is being revolutionized by new ways of capturing it, and Intel it is betting on this with the creation of the Intel Sports division and expanding its product portfolio to offer innovative solutions to athletes, fans and content producers. Brian Krzanich, CEO of Intel, believes that virtual reality is a fundamental block to provide an immersive experience that allows us to witness sporting events from perspectives to which we are not used.
To speed up the process, Intel has acquired the startup VOKE, dedicated to recording live events for consumption in virtual reality. VOKE’s solution is called TrueVR and is based on three pillars: realism and immersion, thanks to its proprietary lens system with stereoscopic capture; multiplatform, allowing the user to connect from any terminal; and ease of emission, with a point-to-point strategy that integrates easily with existing models.