The world-famous automaker Lamborghini not only launched its own NFT collection.
Lamborghini now also uses NFT technology to track car parts of new racing cars and thus optimize their performance. But Lamborghini is not the only car brand that NFTs has already discovered for itself.
NFT technology for Lamborghini racing cars
For the new NFTs, Lamborghini is working with GO2NFT and the blockchain platform Skynetwork. With the help of NFT technology, the origin and quality of the car parts should be able to be reliably proven. Vincenzo Sospiri Racing (VSR) is the name of the racing team in which the new technology is used for the first time.
Professional racing driver Vincenzo Sospiri said: “All of this also comes with a huge responsibility – we have to make sure that we can securely authenticate and audit every part of our racing fleet to monitor performance and ensure provenance.”
Lamborghini has been working with the NFTs for a long time – already in February 2022, the company released the first own collection. Together with the artist Fabian Oefne, the company launched the Space Time Memory collection. The profit was almost $ 660,000.
In June 2022, the automaker then sold the Lamborghini Aventador along with a Non Fungible token. In the future, according to the official press release, more such sales may take place. Stephan Winkelmann, CEO of Lamborghini, sees great potential in the new technology: “Lamborghini and the NFT community fit together very well, as we share many values. We are both young and innovative, looking for unexpected projects and technological solutions.”
NFT: A picture of BeInCrypto.com
NFTs: Is the competition catching up?
Lamborghini is far from the only automaker that uses the new technology for itself. For example, Alfa Romeo already uses its own NFT chip in the new Tonale. All important changes are saved on this. Among other things, this should increase the resale value of the cars.
Mercedes has also already launched its own NFT collection on the market. Mercedes collaborated with the crypto exchange FTX for this. With the auction of some NFT car parts and access to physical content such as tickets for car races, the companies want to improve the fan experience.
Porsche, in turn, already sold the first NFT in August 2021. The car sketch was then sold for 30.25 Ethereum or about 80,000 US dollars. In addition, Ferrari also wants to increase its efforts in the NFT market, as Motosport Total reports.