Marvel reinforces the direction “Audio/Video”
Opening the meeting, Vice-President GK “marvel”, the General Manager of the company “marvel-Distribution” Konstantin Shlyakhov said that in 2009 the company aims to increase market share,
to maintain fiscal solvency as a prerequisite for the purchase of fresh goods with the expectation of future growth, does not reduce the work efficiency; to develop new product niches and identify new opportunities
for sale. In other words – prepare for new growth at the exit of economy from crisis.
By estimate of Konstantin Shlyakhova, Department of “Audio/Video” successfully scheduled program: in the first quarter its sales have doubled compared to the same period of 2008
year (this is the only Department of “marvel-Distribution”, which increased in the first quarter of its turnover); accelerated turnover of stock audio and video; signed
contract with new vendors and dealers. Summing up, Konstantin Shlyakhov described the Department as “Audio/Video” “island of optimism” amid the falling market. This unit has completed the preparation to growth
businesses now must implement this growth, he said.
The immediate tasks of the Department described Director of retail stores Fostergroup Boris Hobod well – known on Russian audio and video market Manager, who recently joined the Board
of Directors of the company “marvel-Distribution” and is actively involved in the formation of its strategy. He said that in the recent “marvel-Distribution” has signed agreements with five key
manufacturers AV equipment, and stressed that the arrival of a major distributor with highly efficient logistics, which is “marvel” means significant changes in this market.
The company intends to bring to Russia global AV brands and to help promote already available here promising brands. Describing the General situation in the Russian AV market, Boris Hobod
stated that the drop in sales amounted to tens of percent, but sales volumes are large enough. In Moscow the most severely affected by the crisis segment of cheap goods, while volume
sales in the segment of High-End virtually unchanged.
According to Sergei Fomin, Director of the Department of “Audio/Video” in the regions, sales of luxury goods remained at the same level, and the greatest loss occurred in the mid-price segment. Both specialists
noted that buyers become more informed approach to the selection of AV equipment. Much better have been sold as connecting cables and various accessories, in particular to protect against
vibration. Sergey Fomin has listed the new vendors that have signed agreements this year: AAD, AMC, Audica, Mordaunt-Short, Pure Acoustics (loudspeakers, components); Ateca, Sonorous
(stands and brackets); Beyma, Precision Devices (professional speakers). The formation of the range is that way, he explained, to avoid any internal
brand competition within the distribution of the portfolio; this should fill the gaps that exist in the range. Today, marvel offers its dealers a full range of
AV equipment and accessories.
The company “marvel-Distribution” views its Department “Audio/Video” as very promising and is planning further investments in its development and marketing activities
promotion on the Russian market brands, working with the Department. The dealer network of the Department also will be expanded. Saying goodbye, Konstantin Shlyakhov promised reporters that the next news
the company will not be long to wait.
