CRM-Customer Relations Management not only makes you a better seller, but also helps you provide your customers with the best service and the right deals when they are ready for them. At the same time, it structures your everyday life, so you remember to follow up on all your leads to new customers and nurtured your existing ones.
Whether you’re a salesperson, sitting with customer support, or serving customers in other ways, you know how stressful it can be to have all the balls in the air associated with sales and good customer care.
Because along the way in your day you promise customers or prospects to return, follow up, take care of or take care of everything from sending them their order to find the item that exactly solves their needs and to get repaired or otherwise fixed this or that problem for them.
But it can be difficult to plan and structure your everyday life and ensure that you get everything you have promised your customers or what your boss expects of you. Because as the company’s face, there are great expectations for you internally that you make sure to keep what you promise on behalf of the company.
A CRM system can help you with all that!
CRM as a sales tool
Basically, a CRM system is an advanced customer database where you gather all relevant information about the company’s customers and prospects and have the opportunity to target any kind of effort towards the customers, whether it be Sales, support, Warranty cases or something completely different.
If you are a salesperson, you can record all the information about a lead and plan when to contact the people in the company you know. For every contact with a lead – whether through a meeting, an email, or a phone call-you can update the system with what you’ve been talking to them about. At the same time, you can assess the current opportunities for pulling an order ashore from the customer, as well as plan when to contact the customer next time and about what to contact him or her about.
When the selected date arrives, you get a notification about it in your calendar and can go into the CRM system and see what you talked about last time and what you need to follow up on today. That way, you never forget to follow up on a lead.
CRM as a customer care tool
But just as CRM can be used to hijack new customers, it can also be used to nurture existing ones. It may be by contacting them to make a follow-up sale, in connection with their contacting with a question to your customer support, or in need of repairing a product they have purchased from you.
Then you can create a case in the CRM system that ensures that you follow up on the inquiry and solve the customer’s problem. At the same time, you can gather information from your support and repair department about the problems customers are experiencing with your products and how you have solved them.
Then the customer service agents can find the solution faster when other customers call with the same problem. This way you can give customers an even better experience of your company.
CRM ensures customer satisfaction
At the same time, the CRM system becomes your secret ingredient for your customer satisfaction. Because no matter who the customers get from you, they can quickly look up the customer in the CRM system and see what it is for a customer and what products and active cases they have.
This ensures that customers always feel recognized and appreciated, whether it is him or her they usually talk to who answers the phone, or it is one of you others.
Those are just some of the benefits of a CRM system. You can read much more about the benefits of a CRM system here.
What is the benefit of a CRM system
CRM-Customer Relations Management not only makes you a better seller, but also helps you provide your customers with the best service and the right offers when…
Martin M. Jørgensen & #13;
Written d. 15 feb 2016 – 2 Comments