Over the past few years, the Black friday phenomenon has grown huge in Denmark, inspired by the American mega-sale on the fourth Friday in november.
“Black Friday” is expected to be the biggest trading day of the year in Denmark, and many stores are already working on high pressure to get the best deals home to customers. Especially stores with electronics and electrical goods expect a record-high sales.
Tablets and computers will be the big attraction
Although Black Friday in principle covers all industries and store types, there is a big difference in how much energy is spent in relation to attracting customers. Since this special sale only lasts a single day, most consumers, understandably, have the most focus on the purchases that provide the greatest savings in dollars and pennies. Grocery stores therefore do not have the same opportunities to get into the fight as stores that sell TVs and computers, for example. Of course, it’s great to be able to save 50% on a tray of eggs, but it pales a bit in comparison to a 50% savings on a TV for 25.000 NOK. Again this year, the stores expect that there will be a special focus on computers, tablets and accessories, as well as TV and audio products tend to be top sellers.
Plan your Bargain Hunt before black friday
Black friday is not quite comparable to traditional sales as we know them by Standard Danish standards. We are used to the fact that the sale runs over days and weeks, and therefore it is usually a casual affair, where you can cozy shop and get a family trip out of it.
This is by no means the case with the Crazy black friday deals, which, firstly, only apply for a single day and, secondly, are also typically quite extreme. In the United States, there are plenty of examples of regular fights breaking out between consumers who almost at all costs want to get their hands on the bargains. As a quiet and calm Dane, that situation may be difficult to imagine, but when the gain potential is sufficiently high and the adrenaline pumps, even calm spirits can be upset.
Therefore, it is important to be at the forefront and know exactly what you are going for. The actual hunt for the gold you have to save for the day itself, but there is a lot of preliminary work that can be done well in advance. As soon as the stores ‘ offers are published in advance, you can start comparing the offers and assess whether they will be able to meet your needs. Are you missing f.ex. a tablet, you can be sure that both Power, Elgiganten, Wupti and several other large chains have good candidates. Here, however, it is important to be critical, because even if a product is advertised as a black friday offer, it is not a given that it will be a good purchase. Perhaps the model is of an older date, or the announced pre-prices may be artificially high. Examples have also been seen that advertised offers are not cheaper than they were before black friday.
It is therefore important that you yourself have some insight and can assess the offered product soberly, or can ally yourself with someone who knows more about the products. Otherwise, you risk making a mistake purchase. In general, however, there are almost always talking really sensible offers, and of course it’s just about finding the best.
Background of the Black friday tradition
From a Danish perspective, black friday is not associated with special traditions or events. It is just an event we, like so much else, have copied from the United States. Here, however, there are special reasons why the sale is precisely on the fourth Friday in november. The day before, the Americans hold a holiday (Thanksgiving), and the day after a holiday, of course, in itself gives rise to extra shopping. Of course, they contribute to the shopping experience that it is also up to the weekend and not least up to december, so this day has traditionally always been a busy day for the American Merchants. It is believed that the name ”Black Friday” comes precisely from the fact that there is ”black” of people in the city. Around the year 2000, the merchants began to whip up the atmosphere further with big sales, and it has developed into the sale day of the year. In fact, this day has become so important that most Americans now take the day off so that shopping can really be done.
Massive black friday savings on tablets and computers
Over the past few years, the Black friday phenomenon has grown huge in Denmark, inspired by the American mega-sale on the fourth Friday in november. “Black Friday” is expected to be of the year…
Written d. 4 jul 2016-No comments