Two of the biggest football clubs are now officially entering the Metaverse.
The two Spanish football clubs Real Madrid and Barcelona are working together on crypto transactions and Web 3 Metaverse products. On 5 August 2022, Real Madrid and FC Barcelona submitted a Trademark registration with the United States Patent and Trademark Office (USPTO).
Which products does the registration cover?
Licensed USPTO attorney Mike Kondoudis tweeted on Aug.11 that the trademark application covers virtual reality and cryptography software, downloadable software for using electronic wallets, and software for managing crypto transactions using blockchain technology, among other things. In addition, according to the registration, gaming products for the Metaverse could soon be launched on the market.
At the beginning of June, there were already two crypto trademark applications submitted by members of the English Premier League (EPL). In July, Premier League football club Crystal Palace also registered a trademark covering NFT and crypto products.
Metaverse and NFT Trademark Applications at Record High
The expansion into the Web 3 and associated trademark applications is not limited to football or even sports. According to the responsible trademark office, Mastercard has reported at least 15 Brands in connection with cryptocurrencies, NFTs and the Metaverse. At the end of December 2021, Walmart also registered at least seven brands that indicate that the retail group is entering cryptocurrencies and NFTs. In addition, American bakery company Panera registered a trademark for the “Paneraverse”.
It is estimated that between 1 January and 31 May more than 2,700 registrations submitted to the USPTO in connection with the Metaverse, while in the same period last year there were only 507 applications. According to data from McKinsey & Company, by May of this year, global investments in the metaverse amounted to $ 120 billion, which is twice as much as in the whole of last year.
Furthermore, trademark applications filed with the USPTO, which are related to NFTs, are also increasing.
According to Kondoudis, more than 4,000 NFT-related trademark applications were registered with the USPTO between January 1 and May 31, 2022, compared to 363 applications in the previous year.
New NFT-related trademark applications continue at the USPTO. From Jan to May over 4000 NFT-related apps were filed (vs. 363 during the same time last year).
▶️ January: 637
▶️ February: 770
▶️ March: 1023
▶️ April: 876
▶️ May: 743#NFT #Web3 #NFTCommmunity pic.twitter.com/KYvzGHFnIH
– Mike Kondoudis (@KondoudisLaw) June 12, 2022
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