Microsoft will open its first European cafes| 10.07.2019
Announced in may the opening will take place this Thursday. Store in London will be the third in a row, the first two are in Sydney and new York. The company plans to increase its
the physical presence in addition to online sales.
The area is 21 932 square feet. You can find it at the intersection of Regent street and Oxford street, very close to the Apple store.
“There is no doubt that the physical store is really good for choice of physical products, and this is one of the reasons we’re here,” said Director of marketing Chris Capossela.
The three-storey store visitors will see the games room, Xbox, McLaren car, rooms for meetings, corporate clients and digital audience, where students can learn
encode. Cindy rose, CEO of Microsoft UK, I noticed that the store attracts both regular customers and more targeted, such as companies and gamers.
Opening offline site suggests that Microsoft is a rare representative of the organizations that can afford to open this way in the UK. According to the study
PwC, in 2018, with 500 of the main streets of Britain disappeared 2481 record stores, as consumers prefer to shop online. Besides, it is prohibitively expensive.
Therefore, Microsoft intends to compete with other technology companies, offering in its stores unique opportunities for buyers. And, of course, she’s not the only one
focused on expanding in the offline space.
Previously Amazon announced its plans to open by 2021, more than 3,000 shops without cash registers. Then there was concern that the introduction of the giant of e-Commerce in the retail sale of put under
threat stores fast service throughout the United States, selling goods to customers promptly.
Xiaomi also plans to the end of the year to open a store in Europe.
As noted by General Director of research company Retail Economics, Richard lim, many companies are now trying to draw attention to their brands, offering new opportunities in their
stores.
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