MICS trying to “beat the strike” with Edimax| 01.09.2010
On 25 August the company held a joint conference on cooperation and major Russian distributor of the Taiwanese manufacturer of network devices.
I must say, the venue for the conference was chosen very unusual – the bowling club, but not simple, and the winner of a year in the field of interior design. A statue of a traffic COP at the entrance,
dressed in stockings feet female mannequins under the bar and dim lights immediately disposed to informality, without which, probably, not enough for lasting and long-term
relationship with dealers.
The official part, however, was quite standard. Oleg Kolesov, MICS commercial Director, explained that the products Edimax appeared in the portfolio of the distributor is not accidental – the company expects
they will find their own quite definite niche – inexpensive, but high quality, solutions for SOHO segment. It is worth noting that, for all its accessibility, device Edimax look quite
“glamorous”. The predominance of white combined with grey and black is not immediately put them in the switching Cabinet. On the contrary, such a wireless device could be presented even
for example, on the wall of the office or apartment with the “renovation” surrounded by Macs.
The range supplied by Edimax devices is quite wide. The emphasis is on the absence of circuits: switches, network cards, IP camera, similar to a dog, even a wireless hub for
USB storage devices – all able to “communicate” on the new 802.11 n Protocol. The latter, incidentally, is an interesting possibility to connect any conventional “stick” to the wireless network for General
use. How popular it is, judge for yourself. However, the question of whether the USB port of this power supply to connect the hard disk could not answer – was that
the device is still not sold. Another interesting “thingy” (on another call) – miniature WLAN USB adapter. Inserted into a port, this device barely stands out against the body of the laptop.
Pleased that the company cared about supporting English-speaking users – all units are equipped with localized documentation, firmware is regularly updated and posted on the website
the Russian representative office, and noticed all the mistakes in them you can discuss with specialists in the appropriate forum.
Philip CIO, head of Edimax Russia, few entertained was bored guests, speaking in Russian, which, according to him, he speaks better than English. But his
the laptop, which was broadcast the presentation, suddenly began to show the Windows messages exclusively in Chinese, and then refused to transmit a signal via WiFi. As a result, we could
long enough to watch on the big screen control panel wireless presentation server – another interesting device from Edimax allows you to place transmitting image laptop
away from the projector. Philip CIO stated that, according to his estimates, the share of Edimax in the Russian market of wireless devices is about 10%, and using MICS, the company plans to increase its
30-40%. Maybe this explains the appearance in the standard package with booklets lighters with the inscription “Edimax. Networking people together” as a hint that the company will give everyone a light. Otherwise
this can be interpreted as a call to create a network of smokers.
And in the end to justify the title, we can not say that in the competition between finally fall greedily to the bowling guests was won by a team, consisting mostly of dealers, what, when
want, may be some symbolism.
