Is your business digital? Have you invested in a webshop or a website from which your customers can buy or obtain offers from the couch? Figures from Dansk Erhverv show that in 2016 the Danes traded for more than DKK 100 billion, and the ”cake” is expected to grow further in the coming years. If you want to get your hands on part of the growing online shopping, a nice website is – unfortunately – not always enough. Without visitors to and awareness of your website, your digital business adventure can quickly lose its breath. In this article, we look at five areas you should prioritize if you want more traffic to your website or webshop.
Your text content is Alpha and omega
You’ve probably heard that an image says more than 1,000 words, but this saying does not necessarily apply when it comes to gaining a place in the limelight at Google, which remains the main and primary traffic channel when it comes to organic traffic. The top positions naturally get more visitors, but there is actually no exact recipe for a top position. In connection with search engine optimization (SEO), however, you do not get around the optimization of your website’s text content. Google values high quality content, which is why you should always try to create the most value for your customers with your web texts – of course, combined with a natural use of relevant keywords. Organic traffic doesn’t come without search engine optimized content – read more here.
Retargeting-expose ads to previous visitors
Retargeting is one of the most cost-effective types of marketing. In all its simplicity, this technique is about serving ads to people who have previously shown interest in your product or website and for one reason or another ended up not buying anything. For example, you can target your ads to visitors who added items to the cart, visited a particular page, or the like.
Affiliate marketing can be a really good business
One thing is visitors-another is relevant, Purchase-ready visitors. Many companies deliberately refrain from using affiliates in their marketing, but nevertheless, this kind of marketing is incredibly effective when it comes to marketing. to drive relevant traffic to a site. There are a lot of different models for affiliate marketing, and you can therefore decide for yourself whether or not you pay pr. lead, conversion or exposure.
Don’t forget Google AdWords
No guide to more traffic without Google AdWords. Google’s own advertising platform is an indispensable part of any digital marketing strategy, and it is possible to achieve impressive results with a targeted and optimized ad. AdWords also has the significant advantage that you can easily customize your advertising so that your ads only appear on selected keywords and for predefined people or groups.
Facebook-social marketing at eye level
Maybe you yourself participated in a competition on Facebook? If so, you have probably noticed for yourself how widespread this form of marketing is among Danish companies – and with good reason. It is possible to drive large amounts of traffic to your website through advertising, contests or advantageous offers on social media. It is also possible to target your ads on Facebook to people with specified interests, employment or connections.
More visitors to your site? Five effective tips
Is your business digital? Have you invested in a webshop or a website from which your customers can buy or obtain offers from the couch? Figures from the Danish business community show that the Danes…
Written d. 15 feb 2017 – No comments