For months now, Netflix has confirmed time and time again that it will do everything it can to prevent people from sharing accounts to others outside their home. And today, he finally explained how he’s going to do it.
Through a new support page, Netflix revealed that from now on, anyone who tries to use a Netflix account from a different location than the main user of that account, will no longer be able to do so, or at least not in an easy way. The company will use metrics such as IP addresses, device IDs and device account activity to determine that an account is always being used in the same geographic location.
Anyone who really wants to access a Netflix account even from another place will still be able to do it, although it will be really annoying. Netflix explained that to verify that that user is verified, it will send a code to the account holder, who will have to give it to the user in question and that user will have to enter it on their device… in a span of less than 15 minutes. If the user fails to enter the code on time, they will not be able to watch Netflix until they request a new code and the holder does send it to them on time.
According to Netflix, this verification will have to be performed periodically, in order, in theory, to always check which profiles using a specific account are eligible. However, we know that the real reason is to create a barrier so that it is annoying to lend an account and thus encourage at least a few million users to pay for their own subscription instead of relying on other people’s codes.
It is not known exactly when this policy will come into play, although if you already have a microsite, it will probably be very soon.
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