New warning Apple about tracking drew criticism from the advertising associations in Europesales Dragun | 03.07.2020
Last week, Apple has unveiled the features of its new operating system for iPhone and iPad. Now the application will show a pop-up window warning of the intention to include
tracking to display personalized advertising.
Advertisers have accused the company that it does not adhere to the advertising industry system for obtaining a user’s consent in accordance with European privacy regulations. Apple wants
ask for permission twice and that increases the risk of denying users from tracking.
Facebook and Google — two of the largest corporations that track people’s behaviour and personalizeduyj advertising.
Apple claims that the new feature aimed at giving users more transparency about collect about them. At a conference last week, Apple said that
developers can provide any number of additional screens to explain why you need permission.
A pop-up window informs you that the app wants permission to track a user across apps and websites that belong to other companies.
A group of European marketing firms reported that pop-up warning and limited ability to configure it still carries a high risk of failure of the user from tracking.