Did you know that last year there was a 78% increase in smart speakers in U.S. homes. UU? Considering that [la Inteligencia Artificial está cada vez más presente en los hogares](https://blogthinkbig.com/los-ninos-y-su-relacion-con-los-asistentes-virtuales), it is inevitable to think about security. Will you listen to everything we say? If you have a camera, when will you record me? and what will you do with my data?
In this band of ignorance it is normal that doubts and fears arise. Since facing things we don’t know always makes us see all possible shadows. In addition, reading and listening to news related to spy apps, security breaches and data theft, does not grow trust. This is why it is vital know how virtual assistants work and if it is possible for our fears to come true.
Given this, it is important to choose a reliable Artificial Intelligence (AI). To comply with this premise, it must: respect fundamental rights, current laws, values and ethics. As well as be reliable and technically sound. And of course, that respects the privacy of the user. In this sense, Telefónica has created AI Principles based on guidelines so that AI is fair, transparent and explainable, focused on people and has privacy and security from the design.
Aura: privacy and transparency
Trust and security have been two essential pillars for Telefónica throughout the technological transformation it has carried out. The company’s philosophy is that the user can have transparency about the use of your datathat is why it is planned to launch the Transparency Center, a tool that will offer transparency about users ‘ data so they know what data the Company has.
Aura, Telefónica’s Artificial Intelligence, deeply respects users ‘ rights. For this reason it applies different processes in the treatment of data to continuously improve the quality of the service. It is important to note that in no case does it store audio conversations and that the data sets (text transcripts) are anonymized making it impossible to know who the user is.
On the other hand, the user in Spain you will always have control over the camera of the Movistar Home device. In the smart device itself we find a scrollable tab that hides or shows the camera to have control over what it can see. The camera is only used in video calls so that the other person can see us.
In addition to the above, Movistar Home also offers the possibility to “mute” the device by a physical button. Once you use this option, not even the “OK Aura” command will “wake” Aura. To hear us again, you must indicate manually by removing the mute.
If you want to know more about Telefónica’s commitment to privacy, click on this link.
