Russia’s first universal platform geoanalytical Alexandrov
The company “big data Platform”, created by Bank VTB and the company “Rostelecom” has developed and is implementing the first in Russia universal geoplatform based on analysis of anonymized data
using methods of machine learning (ML Auto).
It enables you to predict demand, customer flows and other factors to make decisions about the location of retail outlets, offices, advertising objects, as well as to evaluate the investment attractiveness
of buildings and land.
Products platforms to evaluate and forecast the flow of customers and to embed targeted advertising testing a trading network “Magnet” (in 15 cities) and the operator of outdoor advertising Russ Outdoor.
Geoplatforma available in the 50 largest cities of Russia. It can help to assess the locations with an area of 500 x 500 meters. Geoplatforma compare 170 layers anonymized data from the banking sector,
Telecom and digital services and will offer the best platform, for example, for a new hairdresser, an advertising Billboard for a highly specialized audience or construction of a residential complex.
Assembled into a single geogrid data allow us to use the methods of machine learning — ML Auto that accelerates the time to market. The technology can be adapted
the specific tasks of a company for a week.
Technology platforms can be useful to different companies from retail sector and manufacturers of food and household products, fitness centres to banks, insurance companies, developers and logistics
companies believe in “Rostelecom”.
Geoanalitica market in Russia is growing by 15-20% per year. Estimated and project experience, PwC and Strategy&, the use of products geoanalitica can provide revenue growth to 20% due to
optimal placement of outlets and sales offices.
platform, services for business, GIS technology, Analytics
Rostelecom | Rostelecom, VTB | VTB