Five trends in search engine optimization that will make your site more noticeable.
Mobile app
“Equator” is passed – in 2015, mobile users sent more search queries than desktop owners. While more than half of the time they spent with mobile applications.
To keep users interested in a mobile app, it has to be optimized: buttons and icons should be noticeable and cause desire to click. As soon as improve usability – grasp rating and reviews. A user complained about the inconvenience of work – immediately correct the problem.
Structured data
In 2016, will develop artificial intelligence that analyzes user behavior. So, Google has already submitted the system RankBrain to better understand what the user is looking for.
With the development of search systems became more meaningful page description: if inaccurate data before were invisible, now they will seriously affect the efficiency of the website.
The structure of the site
Half of online sales breaks down due to the fact that the client is confused and can’t find on the website what it wants. If the user is lost and leaves the resource – time to do the optimization. The site should be clear and simple.
Put yourself in user’s place and try to find any product in the catalog. Happened quickly? But in the mobile version?
Links
A revision of the existing links: clean out all broken. No links from spam sites.
Try to post links to resources with a good reputation, and this can work on your own content and attractiveness of design. Promote the website on social networks and read user reviews.
The quality of content and presence online
In 2016, the measure of success the marketing company will be the integration of the website in the online platform and especially the social network. Create unique content for social networks: great image quality plus attractive text.
Website promotion and SMM never go apart and think of them as one direction, whose purpose is the presence of the brand online.
According to the materials: rusability.ru
