Despite user frustration and criticism from marketers, SMS-mailing too early to write off. Smartphoneware users and the development of 3G have been given a second life to this marketing tool.
SMS uses at least because some of them are still indispensable. Of the three types of mailings – promotional, transactional and service-informative – only the first cause of mass criticism. But even they will not disappear, but simply change the format.
First, it will not be so many bukf. The user’s desired action, rather than boring text. Instead links to a video or personal coupon. The total introduction of 3G video for half a minute start in five seconds.
Secondly, mobile operators will simplify targeting, selecting subscribers using 3G, without increasing the cost of mailing.
The form will change
Subscribers go to the messengers – their uses ¾ of smartphone owners. This means that those who use SMS, there’s an alternative and cheap way to reach out to the customer. So, Viber is one of the most popular instant messengers in Ukraine, plans by the end of this year to introduce the scheme of start of advertising.
The main reason why SMS advertising before to send to the trash an individual appeal to the recipient. Marketers come to understand that good advertising is advertising where one person turns to another person. While the one aimed at all, not working.