The minute literacy: the keywords are the queries that drive users to “Yandex” or Google when searching. The quality optimization of your website for these requests depends on its position in search results on the first page or the last page, where few people gets.
If you only start the project and can’t afford the services of a SEO specialist, check out our recommendations on the selection of keywords for the site.
Tools for choosing keywords
Experienced SEO experts use professional services and programs. But, first, often charge high prices, and secondly, they are difficult to master. Therefore, the beginner in SEO it would be better to focus on free and easy tools Google and “Yandex”.
Google Keyword Planner
He is also the keyword planner. Please sign in and select “Search for new keyword phrase, website or category.” Complete the required fields menu (your product, landing page, targeting, etc.). Then click “Get options”.
What information will you get?
- Seasonality the main query.
- The level of competition.
- The number of monthly queries.
- Recommended bid in contextual advertising.
The resulting keyword list can be exported to Excel for further work (the Download button).
Learn more about working with this tool, you can read the official help.
Service “Yandex” for the selection of words. You just need to drive the query, and the rest of the system makes itself. In the left column will be located in the main results, and the right – similar queries. Their use will help significantly to extend the semantics to cover the maximum audience.
If you need statistics for a specific phrase, simply put it in quotation marks and press “Select.” For geotargeting and the seasonality of the queries use the switch (“By region” and “History requests”).
Where to get ideas for keywords and how to position them on the page?
- Pay attention to hints from the recommendation block at the bottom of search results (“Together with … looking for”).
- Use the tips that give search engine when driving a query.
- Follow the seasonality of queries, to get traffic all year round, not just 2-3 months.
- The title of the page move the frequency of the query, and use the rest as subheadings and simply place in the text.