Smartphone sales in Russia in April: minus 24% in units, minus 29% in rusholme Blinkova | 30.05.2020
As estimated by GfK, smartphone sales in Russia in April of this year in quantitative expression has decreased by 24% compared to the figure for the same period in 2019 (in cash
terms, the decline is estimated at 29%). The decrease in comparison with March of current year has made in pieces by 42% (in the money market shrank by 50%). In the segment of premium devices (50 thousand rubles) amount
sales in April compared to March 2020 declined by 28%.
The average cost of purchased smartphone fell from 17770 rubles in March to 15250 rubles in April. The decrease in the average price of the device in relation to April 2019 6%.
While online sales of smartphones in Russia grew significantly (in March by 38% compared to the same period last year, and in April already at 70%).
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