Company Sprout Social, specializing in the development of tools for social media management, learned how to publishing companies in social networks affect their sales. The main conclusions of the experts we have gathered in this article.
1. The reaction in social networks – the key to success
Sprout Social has analysed almost three hundred thousand of profiles in social networks, as well as conducted a survey among thousands of consumers and found that a significant proportion of respondents (48%) gives preference to those brands that respond quickly to their queries on social media. Thus, the dialogue with customers online is vital if you want to increase sales. And if we approach it with humor – all wonderful. At least 30% otpisanih confirmed that companies which are able to make a joke, impressed them more.
But ridiculing the brands of its competitors, users do not like. 67% expressed a negative attitude to such actions from companies, and only 10% agreed to buy something in such “trouble-makers”.
2. Emotional visual content gives you more views
Traditionally video with cute cats and dogs attract more users than the most relevant and interesting reports Greenpeace, for example. As a consequence, accordingly, prevails over negative ones. It is necessary to consider even companies that are focused on serious and well-informed audience. Businessmen and bankers are too cute not alien.
But it’s not like they say in Sprout Social that all my group at Facebook need to fill up only the good and positive. Just need to properly serve the content. For example, the movie “Against the cruel treatment of animals” – a real example of sorrow and brought released his charitable organization $ 30 billion in donations. And all because it broadcast photos of the abandoned Pets to the sad song. The movie affects the emotions, though, and tells the story of a serious topic.
3. Bad attitude to customers is expensive
According to Sprout Social, 51% of respondents will refuse to subscribe to the group and the websites of brands that make them sad. 27% after a bad experience immediately block them or send to spam. Another 27% of respondents are more fundamental: they would deliberately not like to boycott the brand.
