The company reviews 2018 with estimated revenue figures for the VR and AR industry.
Superdata he has shared his estimate of the revenue that the virtual and augmented reality industry produced in 2018, noting also that the first Oculus standalone viewer managed to sell one million units since its launch in May, it is this category of autonomous viewers that “more than compensated for the lower sales of other VR devices”. As for income, this grew by 35% over the previous yearwith $ 3.6 billion for VR, $ 2.3 billion for AR and $ 700 million for cameras and capture devices.
Hardware and software revenue estimation.
The gains in relation to augmented reality come from mobile apps like Snapchat, TikTok and Instagram. As for the arcades, they reached a total of 413 million dollars, which means a growth of 37% compared to 2017, where they highlight that launches such as The new experiences of The Void were a good attraction.
We have no official data on Oculus Go sales, although recently the Android companion app also exceeded the million downloads barrier, indicating the possibility of reaching that figure (although the app is also used by Rift users and is on iOS). If true, Superdata would have passed in 800,000 units, since in May of last year they expected it to reach 1.8 million.
For this year they expect revenue growth of 61%, reaching 11,500 million dollars. In the face of Oculus Quest, as they already shared, they predict that more than a million viewers will be sold in the first 12 months.