Since the late arrival of Microsoft to the rise of smartphones, the company has made every effort not to repeat its mistake. To do this, he has focused his attention on what he considers the future of telephony: artificial intelligence.
“Our strategic vision is to compete and grow by building better productivity platforms and services for an intelligent cloud and an intelligent edge infused with artificial intelligence,” the company explains in an annual report released last Wednesday.
AI as a priority
For Microsoft, artificial intelligence is one of its top priorities today. In its day, developers of the Windows operating system software came to establish a monopoly on the market, more and more people were buying PCs and Microsoft enjoyed a time of splendor.
After failing to get on the bandwagon of mobile pioneers, the Redmond giant’s latest attempt to gain notoriety was to launch a app store along with Windows 10. With this, it was sought to popularize a new type of applications capable of working on different devices simultaneously, but it was not very successful. “Universal Windows apps remain the weak point of the Windows 10 strategy,” said Geoff Blaber, analyst at CCS Insight.
The future of mobile telephony
For his part, the current CEO of the IT company, Satya Nadella, aware that missing the train of the smartphone boom was a serious mistake, he has designed a promising future to leave this fact behind. A new post-smartphone computing platform that will depend largely on artificial intelligence will be the future of the company. “The mobile is no longer the first thing,” said the executive.
In addition, Microsoft has acquired AI startups like Maluuba and Swiftkey since Nadella took over, and has created a fixed artificial intelligence team: “That team focuses on our AI development and other forward-looking R & amp; D efforts that span infrastructure, services, applications and searches,” the annual report specified.
For the company, future apps will not be created for a single device, but to work simultaneously on several, which will lead to a new era of connected devices.
“It’s clear that for now Microsoft is giving up the device market,” says Joshua Trupin, an analyst at Microsoft. According to cree, the company’s goal would be to offer infrastructure to developers to reach your users and devices, they are increasing at the pace of digital intelligence.
What the multinational seeks to achieve is that its devices are designed in such a way that users come to Microsoft for services and apps, as happened with PCs. Part of this goal depends largely on Azure, the intelligent cloud platform it ranks second in the cloud computing market, although the distance to Amazon remains large.
According to Nadella, ” in the future it will be possible to create an Azure function that operates in the cloud and is present on all devices.” These initiatives, according to Gartner analyst Ed Anderson, will improve Microsoft’s image, helping the company gain ground in the battle of the age of connected devices.