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The CEO of Unity believes that we have not yet seen a real commercial launch of VR and AR

admin by admin
January 23, 2022
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The CEO of Unity believes that we have not yet seen a real commercial launch of VR and AR
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Even so, he is convinced that the arrival of both media to the masses will be a reality in the coming years.

John Riccitiello, CEO of Unity, has commented at the TechCrunch Disrupt event (transcribed by UploadVR) that he does not believe that we have yet seen a real commercial launch of virtual or augmented reality, because he came to reason that all the devices that are currently on the market are really beta kits and seem to be more intended for developers. “They’re not cheap enough, they don’t work well enough, you don’t have enough good control systems, you can’t see your arms and legs on most of them or use them interactively, and there’s not much content,” he explains.

“It’s no surprise that commercial apps have preceded consumer apps because, at least in my opinion, we haven’t seen a consumer launch yet.”

In addition to the problems mentioned with the current viewers, Riccitiello believes that today both VR and AR HMDs have been released for developers, as the content has not yet arrived.

In 2016, the CEO of Unity already indicated that he did not believe that explosive growth would occur in the following year, although at that time he estimated that by 2020 there would be a base of 100 million users. Riccitiello continues to believe that this will happen, that is, that both media will reach the masses. “VR and AR are not yet a consumer success, although they are rising and will ultimately reach their destination,” he said.

During his talk, he also commented that two-thirds of VR and AR content uses the Unity engine, a figure similar to what they already shared last year.

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