Lyrebird is a voice player that works through an algorithm whose fundamental objective is to design custom voices without any defect. Its developers say that the technology has * * various applications**: read audiobooks with famous voices, give personality to connected devices, * * return the voice to disabled people * * and create voices for movies and video games.
Do you remember when you recorded your exam material to listen to at night because you thought that way you would learn everything before? Now it will be possible not only to reproduce the subject of the exam but also to have the opportunity to hear anyone’s voicewhether it’s Trump, Justin Bieber, Ryan Gosling or Miley Cyrus.
Lyrebird is a voice player that works through an algorithm whose fundamental objective is to design custom voices without any defect. These voices would be the most natural and spontaneous and they would be achieved thanks to the use of artificial intelligence techniques. The system would take recordings of influencer referral, making them not look at all like robots or what virtual assistants can be today. Its developers claim that the technology has various applications: read audiobooks with famous voices, give personality to connected devices, giving the voice back to people with disabilities and create voices for movies and video games. Can you imagine your favorite book read by your favorite actor?
Other uses in marketing of Lyrebird it can help reinforce a brand’s engagement with its customers. Engagement, that buzzword that expresses the emotional bonding with a brand, the commitment and loyalty of buyers or users of it. The engagement misunderstood by a brand, can lead to the failure of it, since this concept refers to the ability that companies have to create a lasting relationship with your audience, originating a commitment to the brand that concludes in the purchase of the product. That purchase will only occur if the product stands out from the competition and has a hook that attracts the attention of the consumer.
Why not use as a differentiating element the voice of a virtual assistant? That is, if our user uses Aura and you can get it to sound with the voice of your father, brother, boyfriend or girlfriend, it may gain a plus of attraction for the client. But it is not only in the family environment that a wide range of possibilities, because you can choose a voice of well-known characters or actors. What a sales boom it would be if the voice chosen is Darth Vader, Robert De Niro or Antonio Resines. It would undoubtedly generate an effect called to purchase and a strong initial engagement with customers, who would already be aware of all the news. In the end, the emotional bond or “engagement” you get is much higher, it’s positive and it’s very profitable. It is very important to connect with your audience, but not only at specific moments but throughout the entire product lifecycle.
The voice player will also get convey feelings and emotions. This is the key and essence of the product. How many times have we given a lecture with a monotonous voice, in which we have strived to continue attending instead of running away. All this can be varied by this software, since modify volume, intensity and timbre of the voice is crucial when it comes to attracting the public. Lyrebird knows this and wants to make it possible to transmit feelings through its player by altering the intensity and volume of the voice.
Options in the marketing sector they are very large and almost infinite, so this software can give a lot of game to brands to exploit their products and even viralize them.
