Many plants that still live sales, at least do not work and even harm. Eugene Gigili, an entrepreneur with 20 years of experience, business coach and founder of the company “Master bell”, shared his secrets for increasing sales.
Friendship hurts sales
You can be the best Advisor for customers, but this does not mean that they will ever buy from you. You will question and listen to, and the purchase will go to a competitor or will beg for a big discount.
Friendship is incompatible with Commerce: people don’t have the money to friends. So first of all need to think about how to sell, rather than trying to please everyone.
The customer is not always right
The fact that the customer is always right, is a stamp that is not working. If rightness is always the client, therefore, the seller is always wrong. Can a man who is always wrong, to feel confident?
Success: a matter of motivation
Success comes not so much from intelligence and education, but from the right motivation. And the strongest motivators – inspiration and desperation. And in the second variant accounts for 95% of successful cases.
Well, if you grow wings when you’re doing something, but the real breakthrough will happen when you are cornered.
Talent, love, money
On these three pillars to build a business that talent will help you to become a master of his craft, love will not give up, and the money will support, without which the business is not a business but a hobby. The latter, incidentally, can’t be the main goal – the money is only a product of success, and success is expressed in self-perception.
From obsessions run
Most people buy a smartphone from the consultant who stands on the sidelines and not the one who ran up to them with a question: “Can I get you something to help?”
The first does not invade our personal space and not going to manipulate us – so we trust him more.
You need to be able to refuse
First we need to abandon the “customer is always right”: you don’t please him, you with him cooperate. The customer has the right not to buy, and you – not to sell. Do not put the purpose to sell at any price, at any price.
If you do not fit the terms of the transaction, refuse the sale. Learning to say no, you will feel more confident and freer. Transactions go easier, and customers will be more. In addition, you will not be ashamed to take money – salespeople, working on the principle “the customer is always right”, are ashamed to set a price for the goods.
Discounts are not always appropriate
“Not all discounts are equally useful” – often even harmful. Giving a discount once you become hooked on her client. Next time he will come to you for the product, and over discount, and go away dissatisfied, if you do not get it. Once having paid at cost, the client will not agree to pay the real cost.
Learn for your money
Trainings, courses, seminars more effective when you pay them your money and then motivated. If you pay for company – you will take it for granted, and not as an opportunity to learn. Some will miss classes and even to be late.
You might give the course a lot of money, get nothing and will regret the unjustified investment – then it will also be a good incentive to act. One of the points above, we call it despair.
According to the materials: e-xecutive.ru
