Function check in in the popular social networks is not new, but many still underestimate geotags as a tool of Internet marketing. Note that the users themselves refer to this function in two ways. Some consider it unsafe and avoid, whereas others do not miss the opportunity to use check in in Instagram or Facebook at every step.
The opportunities that geotags:
- luring nearby customers;
- promotion of the institution among a wider audience;
- dissemination of information about promotions and discounts;
- advertising of certain goods;
- to promote the brand, etc.
To motivate visitors to leave geotags can be different. Most often, this use of discounts and gifts, sometimes organize charity events. It is worth considering that it works not only with new customers, but regular visitors.
The more often your restaurant will be on view in social networks, the better. You can even start by putting the check in was done by the employees and friends – is also advertising.
