For some is a big discovery that media advertising has radically different from search. The first priority of a media format is to draw attention to themselves and have to highlight your post or banner among hundreds of others on the page. This search is more for the targeted selection of the customers of a particular product.
Let’s look at some ways to capture the attention of a potential buyer and provide such valuable clicks. With these tools, visualize your advertising will be most effective.
1. Pick the right platform
The main criterion is relevance. In other words, from the chosen platform depends on the success of your advertising. When working with social networking, you should remember that your competitors become as customized banners, and all users of the network.
Very well spoken about this specialist company WordStream Brett McHale. He believes that advertising on social networks should “blend in and stand out”. That is, the success depends first of all from fits to promotional material in the right environment and does the necessary attention.
It is recommended to use the “live” photos of your products and services. Ask a few of my clients. Thus, your ad will initially be adapted to the format of social networks.
2. Establish a common language with the target audience
Due to the demographics display advertising, clearly defines the target audience. This will allow you to develop advertising that fits every segment of the market.
With the same approach to all clients you will not achieve good results. You should understand who, what and why to buy a particular product. It is not so easy as it seems. At first glance, the subject of women’s wardrobe to buy for women, but statistics says that in the segment of lingerie and accessories products quite often purchased by men as gifts. So, the potential buyer and the consumer are two different groups of customers. With this and you need to begin to build the concept of advertising.
On the market there are cases where with the right approach to customer small brands compete successfully in the industry.
3. Immerse yourself in the ads and find the subtext
Everyone knows that sex sells, always with great success. Due to the sexual overtones of the advertising campaign was a huge success in no time.
Now, unfortunately, this tool is not so easy to use. Any advertising platforms have strict rules and post erotic content is so easily obtained. Here marketers need to make just sex, not breaking any rules posting.
A vivid example of successful solution is the strategy of the company WordStream. She managed to achieve extraordinary success to your article through social channels thanks to the current title. The title “69 creative marketing ideas to promote your business” is not subject to any hints, but as it turned out, thanks to the figure of 69 people actively passed by reference.
4. More emotion
Do not forget about emotions. This is the best way to make contact with your target audience.
Says Courtney Seyter, content marketing Manager at Buffer, we need to focus on four basic human emotions – happiness, sadness, surprise and anger. Despite the fact that it’s completely different States, they all provoke decisive action.
Successfully played on the emotions the team from WordStream. Beer belly, shows on the poster, provoked to compare themselves with the advertising image. The words “Size matters” makes it clear that the message primarily intended for men. Thanks to such unpleasant associations of the CTR of this banner increased by almost half compared to the previous version.
5. Humor is able to do miracles
Marketers have long come to the conclusion that because of the humor provided by higher audience attention, increasing the percentage of memorized information and, as a result, rise sales level.
But to use humor is quite challenging. Depending on the target audience, product, and market, is a recipe for creating funny advertising can strongly differ. Many advertising agencies for months scratching their heads over the desired concept and can even refer to local comedians for advice. Even the most inconspicuous at first glance, the product may cause a storm of positive emotions, if it is the correct file.
If you are unsure about your idea, use funny images from the movies, which will work for positive location to the product.
6. Discounts solve all
For anybody not a secret that many people immediately decide for themselves how many are willing to pay for one thing or another. If the cost is higher, the customer will convince themselves that it is not necessary. In the case of the famous brands the fact that huge discounts can affect the desire of purchase. Thus, the consumer feels that he will benefit from buying such expensive things for mere pennies. In fact, the same person could do without it.
Marketers must not forget to demonstrate the tremendous benefits of this transaction. Thus, the client will assume that the lucky draw.
7. Use unformatted images
The Internet is full of a huge variety of images. So to stand out from the crowd is far from all advertising campaigns. Use bold images to attract the attention of potential customers. Thus, you gain maximum attention of customers and even provoke his emotions. Shows the content in this case will be remembered for a long time.
If to solve the problem in this way fails, you have up your sleeve in reserve you should always have several cute puppies or babies. This proven method will bring success, regardless of the target audience.
According to the materials: rusability.ru
