Good contentsi increases the company’s sales. Because writes and puts pictures “for himself”. He will see that the texts were unique, and photo – quality.
Below are five simple tactics that are suitable for medium and small e-Commerce resources.
Avoid formulaic descriptions. Do not use the language of the officials (this appliance is intended for heating of premises and things like that) and avoid unsubstantiated performance (excellent, great, etc.). Hearken to what benefits will bring the goods to the buyer and what will solve the problem – describe a situation from real life, familiar to everyone.
Support the description of the video
Video review will increase the likelihood of purchase by 65-85%. The buyer is likely to believe the picture than the text and the video. You never know what was written by the copywriters-editors – is much more important to see the product in action.
Do not just “pushing” the product, but also solve the client’s problems. Not personally, of course, and with the help of useful content. No need to make every page sell – work a little on the “selfless” help. For the quality and unique content the reader will reward you with loyalty.
It’s just necessary. Even the most interesting text today won’t work without high-quality photos. On a beautiful picture clicked, it will liknot and have to share. Social media users repost images up to 40 times more often than texts.
Engage and entertain the customer. Action, whether it’s a contest, poll or quiz, emotional tie users to your resource.
Well, if the users communicate with each other in the comments. Do not be lazy to browse and don’t be afraid to stumble on criticism but learn your customer better.
According to the materials: rusability.ru