About the resounding success of Pokemon Go you might not hear it, only if you have no Internet. In one week this app is downloaded more than 15 million times, and the market value of the company Nintendo was overtaken by such a giant as Sony.
What are the lessons marketers need to learn from this success story?
Works only with quality content
The dizzying success of the Pokemon Go to prove that when time and effort is invested in the creation of truly creative products, the effect exceed all expectations. Please note: the app before release is practically not advertised. Was made only one tweet and a couple of retweets. So the distribution of Pokemon Go is a classic example of viral content.
As Pokemon Go is free, the profit of the company brought increasing popularity and sales, “the pokemon goods.” The contract with the company entered into a McDonald’s. Perhaps the explanation of the game even a movie.
The proven concept should be adapted to modernity
Nintendo took a proven content invented in the 90s- and adapted it to today. The characters in the game a long time loved by all. The creation and popularization of the new concept would take much more time and investment. Here the company were only to transfer pokemon from TV and cards in augmented reality.
The success of Pokemon Go is largely due to the previous success of the brand.
The use of augmented reality brings the popularity
One of the reasons for the success of the application – the use of augmented reality, that is, adding objects from the computer into the real world. The first to use the popularity of AR could Snapchat developers have offered the filters, which are imposed on behalf of users.
The success of the Pokemon Go, and Snapchat proves that any of the content displayed in the augmented reality, is much more popular. This is something that corresponds to current tastes of the public.