Mutual PR is one of the most common types of PR, because it works for both parties. But the initiative always comes from man. So everything went according to plan, you need to adhere to certain rules – then joint PR will be comfortable and effective.
We invite you to read three simple rules of PR in a Telegram from Catherine Wissotzky, the author of the channel movie in…Cinemarticle Telegram.
#1. Do not write in the night time
Please note at the time of posting you are interested in community. If the publication is out from 10:00 to 19:00, then writing at 2am is not good – it will only upset a potential partner. If new posts appear at night, it is possible that the author is from another country, then you can contact at a later time. The best option is to write immediately after a new post.
#2. Use native ads
Native advertising (the word “native”) advertising that fits the content community. Unlike traditional advertising with a call, in the native contains interesting and useful material with a link back to the author (and his community).
In Telegram you can apply three variants of a native:
- The article from the author of the channel + the mention of his community.
- Publication about the interesting (for members) the bot/application/page + references to the author.
- Standard post community + mention of the community, which will be useful for a more detailed study of the topic.
#3. Specify both channel – and your future partner
Remember the basic fact Telegram – messenging. It is used primarily to communicate with family and friends. During the day you can get up to hundreds of messages.
The author you are interested in the channel, most likely, will respond immediately. In addition, if you negotiate with several owners, it’s easy to forget what belonged to the community and how the channel has confirmed a mutual agreement.
Not to get into an awkward position and not to disrupt the work at the beginning of negotiations mention both channels: your and owned by someone you want to zapaterias.