Have you also unsuccessfully tried Facebook advertising? Don’t worry, you are definitely not the only one. Although Facebook is gradually an old phenomenon, it is still relatively new advertising regime.
This means that many people still have not fully grasped the full understanding of the many possibilities. Of course, it is impossible to give the full understanding through one article, but it will definitely help you a piece of the way. Therefore, in what follows, You will be guided through best practices in Facebook advertising.
Develop a specific strategy for your campaigns
Too many draw up a generic strategy for all their campaigns, or even worse, do not think at all about drawing up a strategy.
It is extremely important that you draw up a concrete strategy if you want to be successful. There is a big difference in how the strategy should look in relation to the context of your operational processes.
For example, if you are a service company that deals with the design of a lease and thereby there is a long purchase decision process, you need to develop a very different strategy than if you are selling a much more simple product like mattresses.
If you’re working with a more complex, long purchase decision process, you can’t count on people buying your product after seeing an ad on Facebook, which is why the overall strategy should be to get leads so that the people become part of your retargeting flow.
Concretization of target audience
It is very often the first thing you hear when you read marketing-customers are the first and most important, is the premise.
Many make the mistake of being too unclear and imprecise in their segmentation process of the target audience. It is much better to have a small audience that is very relevant to what you are offering than to have a large audience where many never have a chance to convert.
To get an accurate target group, you need to make use of Facebook’s many segmentation options. These are increasing and are something many neglect.
You can also make use of lookalike audiences. Facebook: you create lookalike audiences by throwing your existing customers into a Facebook algorithm that works out which people on Facebook are most similar to those existing customers.
For example, if you sell robotic vacuum cleaners and other types of vacuum cleaners, Facebook will simply find the people who are most similar to those who have already bought one of your vacuum cleaners and who are most likely to convert.
Most people know about retargeting, but it is far from everyone who uses the more complex dynamic retargeting. For those who don’t already know what retargeting is, this is a way for you to advertise against people who have already shown interest in your business in the past.
The ultimate guide to your Facebook advertising
Have you also unsuccessfully tried Facebook advertising? Don’t worry, you are definitely not the only one. Although Facebook is gradually an old phenomenon, it is still relatively new advertising regime.…
Written d. 18 Oct 2017-No comments