The SEO optimization of your website starts long before you have even started writing content for your page, creating meta titles, ALT texts, etc. SEO actually starts when you choose web space, because it does not really matter which web space you choose when it comes to SEO.
In this article, we give you a number of tips on how to choose the most SEO-friendly web space for your online store or website.
Choose a Danish webhotel
When you choose web space, it does not really matter where the server on which your website will be located is located in the world.
According to Google, they assess the relevance of a page in relation to the locator’s location based on where the Website is hosted. If a page is hosted in Denmark, Google will therefore rate it as relevant to Danish searchers and place it high on Google.dk. however, this is only one out of many factors, but it is nevertheless a known fact that the location of the server has a meaning.
Therefore, it is important that you choose a Danish web space for your site. And it should not just be a Danish company, it should be a Danish company that has their servers in Denmark.
Try writing to the providers you have in your binoculars and ask where their server stands in the world before making the final decision.
High performance over price
It is important that you do not choose the cheapest web space you can find. If you choose the cheapest, you risk that your website will be placed on a crowded server that may use an old and slow technology. For your site, this means that it will also be slow and unstable, which is both a nuisance to your visitors, but also to Google, which uses speed and stability as a ranking factor in their search algorithm.
Therefore, choose a web space where you are assured of high performance, and let the price come second – often there is no more than a few kroner difference between the cheapest and most expensive webhotels!
Choose a web space where you get free SSL
It is important today that your site is SSL-secured. SSL makes your site safer to use for your visitors, and that’s something Google appreciates. Therefore, they reward websites and webshops that have implemented SSL as part of their SEO work.
SSL certificates with some web hotel providers cost money, but with the vast majority, even the cheapest web hotels, you can get a certificate from Lets Encrypt completely free of charge.
Therefore, choose a web hotel provider where you get free SSL in the purchase, as it will both improve the security of your visitors, but also give you a small plus in the book at Google.
We hope that with these three tips you will choose a web space that will give you the right prerequisites for ranking high in Google.
Would you like to learn more about SEO and how to optimize your pages for Google, then you can with f.ex. NemProgrammering. dks SEO course, learn SEO online through numerous teaching videos. The course is for beginners, so everyone can join.