Facebook instagramme has had an increasing interest in marketing over the last few years, which is especially seen on social media such as Facebook and Instagram. More and more companies are taking advantage of these channels to promote their products and, as far as possible, try to make a sale, which is why the large amount of presence of companies, on social media.
Email marketing has also become more popular and many companies also use this type of marketing, as you have the opportunity to write directly to customers and potential customers.
The intent of emails
For companies, it is obvious to get their customers ‘ emails, which is possible if the customer signs up for a newsletter or a competition where they must specify emails. Next, of course, the company also has the customer’s email in their database if the customer has made a purchase.
The intent of email marketing is to persuade, as far as possible, the predominant customers to make a purchase. Furthermore, the intention may also be to spread information and knowledge about its products and the company itself, so that the customer does not have to do further research, but gets all relevant information in their e-mail and thus becomes more quickly convinced that your product is the right one.
The many possibilities
For the purposes of email marketing, there are many choices and options one must make when sending out emails. What should the main topic be in that email and what should the recipient of the email use the content for. Many companies choose to send discount coupons and new offers to potential customers, who thereby, as far as possible, should try to persuade the customer to make a purchase.
If you are curious about e-mail marketing and want further information, you can read the ultimate guide to e-mail marketing, where you can gain much greater knowledge and elaborated on what the usefulness of e-mail marketing can be used for in your own business.
In addition to the fact that emails can be used for marketing, they can also be used to follow up after the customer has made a purchase. In doing so, you can ask about what they think about the process of purchase and delivery, whether they think it was satisfactory and whether they have any improvement points that you can use to improve the experience for future customers.
Next, you can ask the customer whether they were satisfied with the purchased product, or whether they have criticism about the product. For example, if you sell T-shirts, it could be whether the customer believes that the quality lived up to their expectations, which in turn can be used for improvements for future customers.