Before you determine the main trend of digital marketing in the coming years, marketers have learned that no matter how try to outsmart the consumer will win is still not a ploy, but an individual approach and honest work with the content. Content not to be found by search engines, and SEO and PR, received a salary – and that the reader was interesting. Moreover, to surprise him harder – She is now spoiled.
Consider digital trends in more detail.
Not to forget the person
Chekhov’s motif of “the forgotten man” characteristic is not very good marketers. More professional colleagues trying my best to learn the desires and concerns of the consumer and to offer him help content.
Better means more expensive
Alas, it is almost always the case: the unique and high quality content need more time, and hence money. It is generally estimated that in a year global companies will spend on digital marketing in one and a half times more than today, i.e. about 35 billion dollars.
Switching to mobile and social networks
Today more than half the time that users spend in the network, is in mobile. Two thirds of investments will focus on mobile marketing, and about half of them will have on the social network.
Advertising will be even harder
Ad blockers will take the company about 40 billion dollars of revenue and will become even more popular. Marketers will have to incorporate ads into useful content, otherwise nobody will see.
Have to agree
Want – not want, and will need to partnerasia even with competitors. For what? To share information about the audience.
The merger-absorption
Big fish like Google, Apple, Facebook, Yahoo and Twitter will swallow the small companies, showing signs of life. In the past year, the number of mergers and acquisitions increased compared to the 2014 quarter.
More information about the consumer
The company will try to get maximum information about the consumer from the same. Will increase demand for those who know how to collect, structure and analyze information.
According to the materials: rusability.ru
