Total transition to mobile devices, social networks and social media – what else do you remember 2015 and that will be important in SEO in the coming year? Published five main trends of SEO-optimization, without following which should not even dream about the first page in the results.
Apps for mobile
2015 was the turning point in the confrontation between desktop and mobile: more than half of users have used mobile versions of these sites and made 40% of online purchases. Now even those who are pulled with the optimization of mobile applications to the last, figured out where to catch clients.
The data markup and structuring of information
In 2015 Google has launched RankBrain – artificial intelligence that recognizes the context in which it is published search key. The technology analyzes not only the key on the page, but evaluates the expressions associated with it. Now this factor is in third place in the ranking, because it became necessary to qualitatively adjust the markup.
Optimization and simplification of the structure
The website should not confuse the customer, otherwise he will leave. Half of online shopping breaks down for the reason that the user has not found what he was looking for, or confused in sections and buttons on the website. It is important not only “what” but “how”. Simple menus and a clear layout will increase sales.
The promotion of the product, not the website
To create a quality website. But this is not enough. We need to make sure to let the product out in the Internet: to make profiles in social networks, know the audience and publish posts, interesting to her. Only unique descriptions, with video or high quality images, preferably not stock.
Still not quite clear how it will be measured the reference weight, but we already know about the search algorithm Penguin. Whatever it was, the better the resource that contains the link, the better.
According to the materials: seoschoolpro.ru