The popularity of a phenomenon in our time, almost automatically makes it a marketing tool in the right hands. Advertising sometimes makes the known things in the cult, only inflating their significance and PR at their expense of others.
For the past 7 years the attention of the world is invariably glued to the fantasy TV series “Game of thrones” from HBO. The project even became the highest grossing in history, dropping from the pedestal of “the Sopranos”, when at the same time gathered at screens more than 12 million viewers in the US alone.
The franchise Game of Thrones earn money not only by those who are involved in the series or the publishing of books, based on which it is cleared. Many clever marketers are well-built your products to bask in his glory.
Campaign trading network IKEA actually had a real basis. It was created only after the recognition of costumers of the series to use mats from IKEA for the capes of the guardians of the Night’s Watch. The result came out great.
The restaurant chain KFC in any way with the production of “Game of thrones” is not the problem, but hired one of the actors of the series and beat in your commercial point, his stage of death. This can be considered the most moral thing to do, but it turned out spectacularly.
Carmaker Volkswagen did not even bother to hire someone from the cast of “the Game”. However, the dialog component of the video leaves no doubt as to which fictional universe is the story.
Russian brands are pretty good this marketing tool is used in “Yandex.Taxi”. In the frame disguised Michael Selkis – recognized “Patriotic Jon snow”.
Below a few interesting examples that do not require review.