Quintly released a report on a new study, in which experts analyzed 187 thousand profiles on the social network Facebook, and 7.5 million publications made on the Internet for the first half of 2017.
According to the authors of the study, the owners of 92% of the analyzed pages used on their pages, native video. And it paid off, analysts underline: native videos posted on Facebook, got a 530% more comments from users than YouTube videos. Spread the video on Facebook on 477% more often than similar publications from YouTube. User interaction with the publication on Facebook is higher than YouTube 168%.
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