E-commerce is growing year after year, and the convenience of making a purchase without leaving home receiving the goods at home the next day is a great incentive. And very soon, virtual reality will be able to help us examine the products as if we were in a large warehouse.
A Walker Sands study on consumer trends reveals that 2 out of 3 consumers would be interested in virtual shopping, and 30% think they would increase their online purchases if they could try the products virtually. In fact, this is still the least strong point of online shopping, since there are certain goods that we do not want to buy “blindly”. The bad news is, obviously, for physical stores, since 22% of the participants in the survey state that they would reduce their visits to them when they can make their purchases with the help of virtual reality.
The study, carried out on a total of 1400 North American consumers, reveals that 49% would be interested in trying the Oculus Rift when it is marketed (in spring according to this website, it has caught our attention that they have given this data, obviously erroneous), while 32% of respondents have shown interest in acquiring it.
What does the Real or Virtual community think about all this? Do you see yourself going to physical stores less often once you can visit the shops virtually, being able to check in first person and at real size the appearance of the products that interest you? What kind of products would you never buy online, even with the help of virtual reality?
