The Valencian company Innoarea has created an experience that allows you to customize the different rooms of a home with the materials of a ceramic collection, on the occasion of the CEVISAMA fair.
From the 20th to the 24th of February it is celebrated in Valencia CEVISAMA, a ceramic sector fair where ceramic coating companies present their new collections before they hit the market. In this exhibition environment, virtual reality is very useful for these companies, since it allows them to present their entire catalog through virtual showrooms. This will be the case of CAS Ceramics, which will present its new collection created by graphic designer David Carson through the application developed by Innoarea. Visitors who come to the stand will be able to enter a personalized virtual home and change the coverings to their liking.
The application of virtual reality in this area is a great improvement over the traditional showrooms that exhibitors usually install in this type of sectoral fairs. Thanks to this technology, the physical limitations of the available exhibition space are exceeded, thereby multiplying the possibilities of customization by the client.