Due to hidden records advertisers can set ads to appear only on certain members of the group, not showing them to the others.
Innovation has shown high efficiency at the stage of testing. As noted, digital Director at LeEco Russia A. Sudakova, CR such records is higher by 47% than that teaser formats, and the final price for target action — below 56%.
To create and run a hidden recording is possible through advertising the study. In addition to selecting a specific user, available to set up displays in the ribbon, exclusively in mobile applications or on all types of devices. You can publish the same kinds of content that usually. In the coming months in hidden entries promise to add active button, which can lead to a website or offer to join the group.
The administration of the social network notes that the new format benefits everyone: users will be able not to be distracted by irrelevant entries, and advertisers more rational use of the budget.
