Gold in vineyard and bronze in wine. Spain has the largest vineyard area in the world and is, behind Italy and France, the third international wine producer. A key sector in our country that is made up of more than 4,000 wineries that employ hundreds of thousands of people.
From its origin, technology and innovation have been part of the Spanish wine industryimproving both the quality of wines and the productivity of companies.
Harvesting machines, modern bottling trains or sophisticated laboratories have been part of the winemaking ecosystem for more than 20 years. As it could not be otherwise, many of our wineries, among which are some of the most innovative companies in Spain, have not lived on the margins of the technological revolution of recent years. Big Data, augmented reality, apps, drones or the Internet of Things have become part of the vocabulary of the world of wine.
Augmented Reality in the world of wine
The augmented reality it allows adding virtual information to the physical world, thus creating a mixed reality. Taking advantage of this idea, some brands in the world of wine have chosen to incorporate new interactive technological projects to offer new experiences to their consumers.
Estancia Mendoza launched, together with its brand ” Kadabra”, an augmented reality app with 3D animations, designed for a young audience, eager for new experiences and inviting users to interact with the product.
Wine Cellar Tío Pepe it also has an application (Guideo App) that integrates the latest geo-positioning and augmented reality technologies to create unique experiences. During the tour of the winery, the visitor can access information, images and videos located in each point of interest, which serve as a complement to the visit.
Drones in the wine sector
Drones seem to be already in all sectors, and the wine industry could not be less. The Spanish company Agromapping it is in charge of introducing these new tenants in the warehouses, to create what they call ‘precision agriculture’’
Thanks to the image analysis of their devices, they are able to relate the information and offer data on some variables such as fertilizer recommendations, pruning or irrigation of plots to determine the causes of variability and plan improvement actions.
Digital transformation allows us to optimize wine making processes, producing more and better. The FAO (Food and Agriculture Organization of the United Nations) estimates that, by 2050, progress will be needed towards smart agriculture where production can be increased with fewer resources.
Today, thanks to Big Data, the wine sector gets a higher yield, since a lot of information about the humidity of the vineyards or the air quality can be received thanks to different devices and sensors responsible for data collection.
In this sense, the Bynse platformdeveloped with Big Data, it allows to control the current state and the future needs of the vineyards. Thanks to the collection and analysis of the data, it allows to generate very valuable information to make agronomic decisions that improve the quality of the wines.
Spanish wineries are increasingly investing in the search for quality, something where R & D is key. In this sense, agreements between companies are essential to move towards this transformation.
Last year we saw how Bodegas Emilio Moro, VisualNacert and Telefónica signed an agreement to work on the integration of technology for the intelligent and efficient management of the vineyards, an ambitious project that sought to revolutionize the agricultural sector hand in hand with innovation, something that is increasingly present in business strategies.