Have you heard anything about micromoments? The author of the term, consultant on business strategy David Kargman, explains it like this:
Micromoments is a short periods, during which the potential buyer consciously or unconsciously makes a decision about the purchase based on information received via smartphone.
In practice it looks so:
- according to Google, per day a user checks smartphone 150 times
- the user uses a smartphone for 180 minutes per day
- each session lasts a little over a minute.
This is the most “little more than a minute” – and there is micromoments. During this time, the marketer needs to attract potential customers.
The target action is implemented through the “wish-scenarios”:
- “want to know”;
- “I want to buy”;
- “want to do”, etc.
Audience will not show loyalty to a certain brand, whether it is three times known as to who will be in the right place at the right moment: the rivalry between the brands lies in the relevance and speed suggestions.
A few tips on how to use micromoments:
- determine for what purpose and when people find information about your product;
- make sure your content is well read with different devices;
- answer the question: who is your customer and why he needs your product?
- exceed client expectations;
- regularly revise this information.
Don’t freeze, all old information and try to understand the client’s needs: to ignore micromoments means to give way to competitors.
According to the materials: e-xecutive.ru
