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You have a few seconds. What is micromoments and how they relate to sales

admin by admin
July 12, 2020
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You have a few seconds. What is micromoments and how they relate to sales
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У вас есть несколько секунд. Что такое микромоменты и как они связаны с продажами

Have you heard anything about micromoments? The author of the term, consultant on business strategy David Kargman, explains it like this:

Micromoments is a short periods, during which the potential buyer consciously or unconsciously makes a decision about the purchase based on information received via smartphone.

In practice it looks so:

  • according to Google, per day a user checks smartphone 150 times
  • the user uses a smartphone for 180 minutes per day
  • each session lasts a little over a minute.

This is the most “little more than a minute” – and there is micromoments. During this time, the marketer needs to attract potential customers.

The target action is implemented through the “wish-scenarios”:

  • “want to know”;
  • “I want to buy”;
  • “want to do”, etc.

Audience will not show loyalty to a certain brand, whether it is three times known as to who will be in the right place at the right moment: the rivalry between the brands lies in the relevance and speed suggestions.

A few tips on how to use micromoments:

  • determine for what purpose and when people find information about your product;
  • make sure your content is well read with different devices;
  • answer the question: who is your customer and why he needs your product?
  • exceed client expectations;
  • regularly revise this information.

Don’t freeze, all old information and try to understand the client’s needs: to ignore micromoments means to give way to competitors.

 

According to the materials: e-xecutive.ru

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