Whether your online store is a success or not ultimately depends on the sales.
A good mantra in business – also ecommerce-is also called ”sales cure everything”.
In this article, we look at 3 things that can help to grow sales in your own webshop.
Take a few minutes to read them-maybe one of these things is what pushes you over the line and ensures thousands of dollars in revenue for the rest of 2016:
Send mail to those who have put something in the basket
Maybe it’s 1/3 or ½ of all those who put something in the basket on your webshop that does not end up buying anything anyway.
Some just used the shopping cart as an inspiration list, while others actually wanted to buy – just to be interrupted by dinner and the colleague.
By sending these an email, you can ensure that the possible sales are also realized.
The process can be automated.
If you are a fashion portal like Liked.dk, you don’t have the same options for sending out emails as people don’t check out with you. Instead, get your users to create a profile and send regular emails with the products that are shown interest in.
Retargeting with related products
When we talk about retargeting on channels such as the Display network of AdWords or Facebook, it is normal for the products in which the person has shown interest but has not yet bought.
But do not forget to also show ads to those who have already bought once.
Simply show them ads for other products.
This is especially easy if you are a niche-based shop and sell one type of products. As an example, the Danish dress shop Dressme.dk show ads for related dresses, have you bought one First – and if the offer is good enough, you might also turn to.
Remember the option to do” dynamic ” retargeting on Facebook, where you show ads for the exact products a given user has shown interest in.
Show reviews on ” Checkout”
The Checkout page is perhaps the most important one in your entire online store.
This is where you separate the sheep from the goats – this is where you find out if your visitors have just ‘ oozed’ around, or if they actually have intentions to buy your product.
Therefore, you should also put good energy into optimizing this particular page.
A good place to start is by displaying reviews on the Checkout page. With reviews from happy customers you show your potential customers that other Danes have bought here in advance and have been happy with the process.
We become more confident in performing a given action if others have been ahead of us and ”tested” it for us.
Therefore, checkout reviews are also an effective way to raise your conversion rate.
3 tips: get more people to press ” buy” in your webshop
Whether your online store is a success or not ultimately depends on the sales. A good mantra in business – also ecommerce-is also called ”sales cure everything”.…
Martin M. Jørgensen & #13;
Written d. 3 sep 2016 – No comments